Creative plays a crucial role in the execution of a successful marketing campaign, but in an age where agencies prioritize flashy – and expensive – creative over solid strategy, businesses may fail to achieve their desired results.
That’s where straction comes in: The combination of strategy and action. When your business goals align with your marketing plan on the level of strategy and execution, businesses save time and money on their creative efforts, and avoid wasting precious resources.
Our goal with straction is to provide clients with a step-by-step plan to ensure their strategy is properly executed at every key phase. By setting clear goals and metrics, businesses can track their progress and develop winning marketing plans. This ensures that all resources – especially crafting compelling creative – are being used effectively and efficiently, and that the marketing efforts are contributing to the overall success of the business.
Creative is only one piece of the puzzle. A strategy that is well-researched, aligned with business objectives, tailored to the target audience, measurable and executable is essential for winning in both the long-term and short-term.
