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Client: BriteBrush

Creating 1.5B
Impressions With
Meaningful Brand
Positioning

  • The
    Challenge

    A global toy company was looking to venture outside of the toy space and needed experts to help them market a new, interactive toothbrush that teaches kids how to brush properly – and make the otherwise banal activity of brushing teeth appeal to kids.

  • The
    Strategy

    Fueled by consumer research, we built the brand positioning upon two universal truths: (1) parents today are spread thin, yet care deeply about instilling good habits for their families, and (2) kids learn best when they’re having fun. We combined these ideas to develop a core message that defined the brand’s market positioning.

    Meet BriteBrush – The smart toothbrush that makes it fun to brush right!

  • The
    Execution

    As an outsourced marketing team, we handled every step of the launch– from packaging development to TV ads to digital and social media, we worked with every single department to drive visibility and growth for BriteBrush. Challenged by a limited budget and strong sales objective, we leveraged UGC-style creative to tell our story and focused our marketing investment against key retailers at core buying occasions to achieve maximum impact.

  • The
    Results

    • 1.5B

      Brand
      impressions

    • 175M

      Audience
      reach

    • 414%

      ROAS in Amazon
      Advertising

    • 8x

      Sales lift on key
      channels during
      peak time frames

Always professional, thorough and conscientious, the Rubix Marketing team worked seamlessly with our Product Developers, Brand Managers, Sales Team and pretty much every department to become an indispensable part of our efforts. They truly wore the client hat as they helped build the BriteBrush brand, supported its launch and continued to support its growth. The approach and perspective they bring are world class.”

- Davin Sufer, Former CTO, BriteBrush

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