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December 22, 2025
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5 minute read

Rubix Marketing 2025 Year in Review: Brand Evolutions, Winning Strategies, and What’s Next

Author: Jill Selick

As 2025 winds down, we’re taking a moment to reflect. This year moved fast. The marketing landscape kept shifting as brands navigated a more cautious economic landscape, while new opportunities opened in others—and through it all, we at Rubix Marketing stayed true to what we believe: strategy leads, creative follows, and real results come from thinking deeply about client challenges, being strategic about the best possible solutions, and avoiding the hypes and trends that can lead businesses astray. 

We’re proud of what we accomplished this year, but more than that, we’re grateful. Grateful for the trust of our clients, the drive of our team, and the partnerships that made bold ideas possible. So here it is: a look at the impact we drove, the momentum we built in 2025, and where we’re heading next.

No matter our clients’ industry or category, we follow our trusted process: understand the why, clarify the positioning, and then execute strategically to carry it forward.

The Brands We Helped Evolve

This year, we partnered with a wide range of organizations across B2B, B2C and nonprofit  spaces—and each one had a unique story to tell. What united them all? A willingness to lead with purpose and position their brand for the long game.

B2B
In a space where differentiation is everything, we delivered strategies that cut through the clutter. One standout? A full rebrand for a manufacturing client that went from commodity perception to category leader—grounded in positioning that actually reflected their value.

B2C
This year, consumer brands leaned into meaning. We helped several shift from selling products to owning stories. With thoughtful brand refreshes, smart campaigns, and sharp creative, we helped brands connect authentically with their audiences.

Nonprofits
We helped mission-driven teams translate complex ideas into clear, compelling brand narratives. From rethinking visual identities to clarifying messaging, we built brands that not only looked better but inspired deeper connection and support from their audiences.

No matter our clients’ industry or category, we follow our trusted process: understand the why, clarify the positioning, and then execute strategically to carry it forward.

Strategies That Made an Impact

In 2025, we built a lot of momentum across key areas of our business:

  • 10 new client partnerships formed
  • 11 strategic marketing plans delivered and activated
  • 7 bold brand identities brought to life
  • 55 newsletters shipped, refined, and optimized
  • 47 digital marketing campaigns
  • 5 brands benefiting from our consulting services
  • 250 hours investing in team learning
  • 560 coffees fueling ideas, debates, and breakthroughs

Behind every number is a clear belief: great creative only works when it’s anchored in strategy. When strategy leads, design becomes more than beautiful — it becomes aligned, intentional, and effective. That’s when creative stops being purely aesthetic and starts doing the hard work: aligning leadership, clarifying direction, and driving real business outcomes.

 

Our Own Growth Story

2025 was also a year of intentional learning and evolution for our agency.

As the marketing landscape continued to shift, we invested deeply in staying ahead — not for the sake of novelty, but to ensure our clients benefit from smarter, more future-ready strategies. We explored new AI tools to streamline workflows, sharpen insights, and support creative decision-making, while closely tracking how AI is reshaping search, content discovery, and performance-driven ad campaigns.

Beyond AI, we kept a close eye on the trends redefining effective marketing today:

  • the rise of search beyond Google
  • the growing importance of trust, authority, and originality in content
  • the need for clearer strategy as channels multiply and attention fragments

A big part of this learning happened together. Through our TrendTalk Tuesdays, big-brain sessions, and collaborative conversations, we created space to challenge assumptions, share insights, and pressure-test ideas before they ever reached our clients. These sessions weren’t theoretical — they directly informed the strategies we built and the work we shipped.

We also welcomed new team members, sharpened our positioning, and continued to invest in the tools and thinking that help us work smarter — and deliver even more value where it counts.

 

Looking Ahead to 2026

We’re heading into 2026 with clarity and energy. The noise isn’t going away. Audiences are even more distracted with the fast pace of AI, and as a result, platforms keep evolving. But that just reinforces our belief in what works: strong strategy, bold creative, and brands that stand for something.

In the year ahead, we’re doubling down on continuous learning — staying curious, sharpening our thinking, and helping brands find and own their unique position through integrated strategies that connect across platforms and work that’s as intentional as it is impactful.

We’re ready for what’s next—and we’re here to help you be ready, too.

To our clients, collaborators, friends, and teammates: thank you. You made this year one to remember. We can’t wait to build even better in 2026.

Want to start Q1 strong? Let’s talk strategy.

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