The
ChallengeMontreal Lighting & Hardware is a lighting and design company with both a brick-and-mortar location as well as an ecommerce platform. As a B2C and B2B retailer, selling direct to customers as well as to a network of interior designers, architects and home renovation specialists, it was vital to the company that their brand be perceived as an expert in the lighting industry.
The
StrategyIn order to shift customer perception, we combined their design expertise and high-level of service to clearly define Montreal Lighting & Hardware as true experts in the lighting and decor category, solidifying and elevating their brand positioning.
The
ExecutionAfter developing a comprehensive marketing plan, we put our strategies into action and revamped the brand with an elevated look and feel. Today, Rubix Marketing is an extension of the Montreal Lighting & Hardware team, working closely with its founders and managers to bring the premium brand to life and drive sales. We strategize, plan, create and execute 100% of their B2B and B2C marketing efforts, including paid media across Google, Meta and Pinterest, organic social media content creation and management, influencer collaborations, newsletters, exclusive events, and trade loyalty programming.
The
Results239%
Lift in ecommerce sales
19K%
Increase in reel plays
28%
Maximum social engagement rate achieved
310%
Increase in clicks from boosted social content
Client: Montreal Lighting & Hardware
Elevating Brand Perception Through 360-Degree Marketing
Rubix Marketing is indispensable to our business. From digital advertising to email newsletters to social media content, they have introduced and strengthened our brand to new and existing customers, helping us build our online sales and social media presence. We continue to collaborate together to achieve our goals, and we always turn to their expertise to further expand our reach.”
- Jonathan Shadowitz, Business Development, Montreal Lighting & Hardware
