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Client: Plastifab

B2B Lead Generation Through Strategic Storytelling

  • The
    Challenge

    When a 50-year-old plastics extrusion company was looking to increase sales and B2B lead generation, they realized that while the company had a strong reputation in the industry, it needed to re-establish itself in a modern era as a plastics partner in order to attract new business.

  • The
    Strategy

    Plastics manufacturing is a highly technical industry, so we needed to find a way to connect the internal culture with Plastifab’s external brand perception. We revitalized Plastifab’s brand DNA to extract core values that reflect the people behind the business. The key strategic insight? The collective is more important than the individual. To execute this insight, our clever content team crafted the notion of “Plastifam” – a play on the combination of “Plastifab” and “family.” It is a creative way to articulate how the company designs success together, and communicates the reason to believe in the company’s values and mission.

  • The
    Execution

    After updating their website, we created brand new content – this included the development of a multitude of sales materials such as case studies and spec sheets across various industry targets. With a new story-driven brand positioning that combined Plastifab’s values with their plastics partnership mission, we successfully elevated their external brand perception, encouraged engagement and drove leads via email marketing and social media content creation, management and boosting.

  • The
    Results

    • 10x

      Amount of revenue potential generated in leads vs. the marketing investment

    • 1K%

      Increase in average organic social impressions

    • 13K%

      Increase in average organic social engagements

    • 28%

      Decrease in website bounce rate

With the help of Rubix Marketing, we have re-invigorated a brand that is almost 50 years old with a sense of community that is built around our staff, our suppliers and our customers. The values of our #Plastifam guide everything we do on a daily basis and this unifying message has elevated our brand engagement both internally and externally.”

- George Karidis, VP Sales and Business Development, Plastifab

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