{"id":625,"date":"2024-01-04T00:00:58","date_gmt":"2024-01-04T05:00:58","guid":{"rendered":"https:\/\/rubix.cultureinspired.com\/your-customers-are-your-1-marketing-tool-copy\/"},"modified":"2024-02-16T08:26:38","modified_gmt":"2024-02-16T13:26:38","slug":"votre-clientele-est-votre-meilleur-outil-marketing","status":"publish","type":"post","link":"https:\/\/rubixmarketing.ca\/fr\/votre-clientele-est-votre-meilleur-outil-marketing\/","title":{"rendered":"Votre client\u00e8le est votre meilleur outil marketing"},"content":{"rendered":"<p>Vous vous dites \u00ab OK, c\u2019est super, mais comment peut-on contr\u00f4ler le marketing par bouche-\u00e0-oreille? \u00bb. En fait, m\u00eame si le bouche-\u00e0-oreille peut \u00eatre une \u00e9tape de promotion importante apr\u00e8s l\u2019achat du produit, les marques doivent se servir de leur client\u00e8le comme outil marketing bien avant le lancement d\u2019une campagne ou d\u2019un nouveau produit. L\u2019id\u00e9e, c\u2019est de remplacer les textes publicitaires par des t\u00e9moignages client et les com\u00e9diens par des gens qui ont v\u00e9ritablement essay\u00e9 vos produits.<\/p>\n<p>Le public aura plus de facilit\u00e9 \u00e0 s\u2019identifier \u00e0 des personnes authentiques et fiables. Et \u00e7a, c\u2019est un crit\u00e8re essentiel pour b\u00e2tir un lien \u00e9motif entre la marque et une client\u00e8le nouvelle, existante ou potentielle.<\/p>\n<p>Comme toute autre initiative marketing, utiliser votre client\u00e8le comme outil requiert de la planification et une bonne communication. Voici quelques fa\u00e7ons d\u2019implanter cette approche :<\/p>\n<ul>\n<li>Publier des t\u00e9moignages client sur votre site web<\/li>\n<li>Inviter la client\u00e8le \u00e0 participer \u00e0 des forums de discussions ou \u00e0 des balados<\/li>\n<li>Mettre la client\u00e8le en vedette dans du contenu statique et vid\u00e9o<\/li>\n<li>Partager du contenu provenant de la client\u00e8le sur les m\u00e9dias sociaux<\/li>\n<li>Int\u00e9grer des publications portant sur des clients loyaux dans votre strat\u00e9gie de m\u00e9dias sociaux<\/li>\n<li>Inviter la client\u00e8le aux lancements de produits<\/li>\n<li>Les liens sont tiss\u00e9s entre des personnes et utiliser la voix de votre client\u00e8le est une fa\u00e7on efficace d\u2019\u00e9tablir une relation avec votre public cible. Que vous ayez pr\u00e9sentement 100 ou 1 000 clients, int\u00e9grez-les \u00e0 votre strat\u00e9gie marketing pour obtenir une formule gagnante.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Les voix des clients ont le pouvoir d\u2019influencer la port\u00e9e, la perception et m\u00eame les achats.","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Votre client\u00e8le est votre meilleur outil marketing | Rubix Marketing - Montreal consultancy specializing in brand strategy.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubixmarketing.ca\/fr\/votre-clientele-est-votre-meilleur-outil-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Votre client\u00e8le est votre meilleur outil marketing | Rubix Marketing - 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