{"id":2170,"date":"2026-02-08T21:26:39","date_gmt":"2026-02-09T02:26:39","guid":{"rendered":"https:\/\/rubixmarketing.ca\/?p=2170"},"modified":"2026-02-09T07:29:37","modified_gmt":"2026-02-09T12:29:37","slug":"ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl","status":"publish","type":"post","link":"https:\/\/rubixmarketing.ca\/fr\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\/","title":{"rendered":"Ce que les entreprises B2B peuvent apprendre du Super Bowl"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Quand la strat\u00e9gie m\u00e8ne, l\u2019ex\u00e9cution suit et les points s\u2019accumulent avec le temps. Le Super Bowl ne dure qu\u2019une seule soir\u00e9e, mais les entreprises gagnantes, elles, jouent pendant des ann\u00e9es.","protected":false},"author":4,"featured_media":2162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que les entreprises B2B peuvent apprendre du Super Bowl | Rubix Marketing - Montreal consultancy specializing in brand strategy.<\/title>\n<meta name=\"description\" content=\"Chaque ann\u00e9e, le Super Bowl est LE moment le plus analys\u00e9 en marketing. Des millions sont d\u00e9pens\u00e9s. Des millions regardent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubixmarketing.ca\/fr\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce que les entreprises B2B peuvent apprendre du Super Bowl | Rubix Marketing - Montreal consultancy specializing in brand strategy.\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e, le Super Bowl est LE moment le plus analys\u00e9 en marketing. Des millions sont d\u00e9pens\u00e9s. Des millions regardent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rubixmarketing.ca\/fr\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Rubix Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T02:26:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2026\/02\/visual_2-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1992\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Serena Porrello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/\"},\"author\":{\"name\":\"Serena Porrello\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#\\\/schema\\\/person\\\/4171e572e6dba1b697a34f4db12ab5f8\"},\"headline\":\"Ce que les entreprises B2B peuvent apprendre du Super Bowl\",\"datePublished\":\"2026-02-09T02:26:39+00:00\",\"dateModified\":\"2026-02-09T12:29:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/\"},\"wordCount\":11,\"image\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/visual_2-scaled.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/\",\"url\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/\",\"name\":\"Ce que les entreprises B2B peuvent apprendre du Super Bowl | Rubix Marketing - Montreal consultancy specializing in brand strategy.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/ce-que-les-entreprises-b2b-peuvent-apprendre-du-super-bowl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/visual_2-scaled.png\",\"datePublished\":\"2026-02-09T02:26:39+00:00\",\"dateModified\":\"2026-02-09T12:29:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#\\\/schema\\\/person\\\/4171e572e6dba1b697a34f4db12ab5f8\"},\"description\":\"Chaque ann\u00e9e, le Super Bowl est LE moment le plus analys\u00e9 en marketing. 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