{"id":1884,"date":"2025-02-10T13:57:58","date_gmt":"2025-02-10T18:57:58","guid":{"rendered":"https:\/\/rubixmarketing.ca\/?p=1884"},"modified":"2025-04-25T10:39:15","modified_gmt":"2025-04-25T14:39:15","slug":"5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir","status":"publish","type":"post","link":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/","title":{"rendered":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Le tok\u00e9nisme en marketing, \u00e7a se rep\u00e8re facilement et c\u2019est encore plus simple \u00e0 d\u00e9noncer. Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.","protected":false},"author":2,"featured_media":1913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\n\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.<\/title>\n<meta name=\"description\" content=\"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.\" \/>\n<meta property=\"og:description\" content=\"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/\" \/>\n<meta property=\"og:site_name\" content=\"Rubix Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T18:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T14:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"778\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Cracower\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/\"},\"author\":{\"name\":\"Lauren Cracower\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#\\\/schema\\\/person\\\/91810cbacaebe25cceb402d32e85f4e9\"},\"headline\":\"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques\",\"datePublished\":\"2025-02-10T18:57:58+00:00\",\"dateModified\":\"2025-04-25T14:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/\"},\"wordCount\":10,\"image\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/blog-img.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/\",\"url\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/\",\"name\":\"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/blog-img.png\",\"datePublished\":\"2025-02-10T18:57:58+00:00\",\"dateModified\":\"2025-04-25T14:39:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#\\\/schema\\\/person\\\/91810cbacaebe25cceb402d32e85f4e9\"},\"description\":\"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/blog-img.png\",\"contentUrl\":\"https:\\\/\\\/rubixmarketing.ca\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/blog-img.png\",\"width\":1000,\"height\":778,\"caption\":\"authentic marketing campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/\",\"name\":\"Rubix Marketing\",\"description\":\"Montreal consultancy specializing in brand strategy.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rubixmarketing.ca\\\/fr\\\/#\\\/schema\\\/person\\\/91810cbacaebe25cceb402d32e85f4e9\",\"name\":\"Lauren Cracower\",\"sameAs\":[\"https:\\\/\\\/rubixmarketing.ca\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.","description":"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.","og_description":"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.","og_url":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/","og_site_name":"Rubix Marketing","article_published_time":"2025-02-10T18:57:58+00:00","article_modified_time":"2025-04-25T14:39:15+00:00","og_image":[{"width":1000,"height":778,"url":"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png","type":"image\/png"}],"author":"Lauren Cracower","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#article","isPartOf":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/"},"author":{"name":"Lauren Cracower","@id":"https:\/\/rubixmarketing.ca\/fr\/#\/schema\/person\/91810cbacaebe25cceb402d32e85f4e9"},"headline":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques","datePublished":"2025-02-10T18:57:58+00:00","dateModified":"2025-04-25T14:39:15+00:00","mainEntityOfPage":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/"},"wordCount":10,"image":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#primaryimage"},"thumbnailUrl":"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/","url":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/","name":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques | Rubix Marketing - Montreal consultancy specializing in brand strategy.","isPartOf":{"@id":"https:\/\/rubixmarketing.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#primaryimage"},"image":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#primaryimage"},"thumbnailUrl":"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png","datePublished":"2025-02-10T18:57:58+00:00","dateModified":"2025-04-25T14:39:15+00:00","author":{"@id":"https:\/\/rubixmarketing.ca\/fr\/#\/schema\/person\/91810cbacaebe25cceb402d32e85f4e9"},"description":"Quand les marques traitent un sujet important comme une case \u00e0 cocher plut\u00f4t qu\u2019une vraie valeur, le public le voit imm\u00e9diatement.","breadcrumb":{"@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#primaryimage","url":"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png","contentUrl":"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2025\/02\/blog-img.png","width":1000,"height":778,"caption":"authentic marketing campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/rubixmarketing.ca\/fr\/5-lecons-de-marketing-tirees-du-super-bowl-2025-ce-que-toutes-les-entreprises-devraient-savoir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rubixmarketing.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00c9viter le tok\u00e9nisme : comment cr\u00e9er des campagnes authentiques"}]},{"@type":"WebSite","@id":"https:\/\/rubixmarketing.ca\/fr\/#website","url":"https:\/\/rubixmarketing.ca\/fr\/","name":"Rubix Marketing","description":"Montreal consultancy specializing in brand strategy.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rubixmarketing.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/rubixmarketing.ca\/fr\/#\/schema\/person\/91810cbacaebe25cceb402d32e85f4e9","name":"Lauren Cracower","sameAs":["https:\/\/rubixmarketing.ca"]}]}},"_links":{"self":[{"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":5,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":1956,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/posts\/1884\/revisions\/1956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/media\/1913"}],"wp:attachment":[{"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubixmarketing.ca\/fr\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}