{"id":892,"date":"2023-08-17T09:44:03","date_gmt":"2023-08-17T13:44:03","guid":{"rendered":"https:\/\/rubix.cultureinspired.com\/case-studies\/b2b-lead-generation-through-strategic-storytelling-copy\/"},"modified":"2024-02-29T10:48:10","modified_gmt":"2024-02-29T15:48:10","slug":"une-approche-strategique-rassembleuse-pour-generer-des-leads-b2b","status":"publish","type":"case-studies","link":"https:\/\/rubixmarketing.ca\/fr\/etudes-de-cas\/une-approche-strategique-rassembleuse-pour-generer-des-leads-b2b\/","title":{"rendered":"G\u00e9n\u00e9rer des leads B2B gr\u00e2ce \u00e0 une histoire de marque astucieusement racont\u00e9e"},"content":{"rendered":"<h2>Le d\u00e9fi<\/h2>\n<p>Poss\u00e9dant pr\u00e8s de 50 ans d\u2019exp\u00e9rience, cette entreprise d\u2019extrusion de plastiques cherchait \u00e0 accro\u00eetre ses ventes et g\u00e9n\u00e9rer plus de leads B2B. Profitant d\u2019une r\u00e9putation enviable dans le secteur, la marque devait cependant r\u00e9tablir son r\u00f4le de partenaire plastique \u00e0 l\u2019\u00e8re moderne afin d\u2019attirer une nouvelle client\u00e8le. Et, pour y arriver, il lui fallait renouveler son identit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>La strat\u00e9gie<\/h2>\n<p>La fabrication de plastiques est un secteur hautement technique. Nous devions donc trouver moyen de d\u00e9montrer la culture d\u2019entreprise humaine de Plastifab afin de transformer la perception qu\u2019a le public de la marque. Notre \u00e9quipe a compl\u00e8tement revu l\u2019ADN de la marque en misant sur les valeurs fondamentales des humains au c\u0153ur de l\u2019entreprise et de la client\u00e8le convoit\u00e9e.<\/p>\n<p>Quel est le renseignement cl\u00e9 qui a guid\u00e9 notre r\u00e9flexion? <strong>Le collectif est plus important que l\u2019individu.<\/strong> Pour donner vie \u00e0 cette devise, notre \u00e9quipe de contenu a combin\u00e9 les mots Plastifab et famille pour cr\u00e9er la \u00ab Plastifam \u00bb.<\/p>\n<p>La Plastifam repr\u00e9sente une \u00e9quipe d\u2019individus qui s\u2019engagent \u00e0 allier leurs forces pour atteindre la r\u00e9ussite. Il s\u2019agit d\u2019une fa\u00e7on cr\u00e9ative de mettre de l\u2019avant l\u2019esprit d\u2019\u00e9quipe qui r\u00e8gne au sein de l\u2019entreprise et de communiquer les raisons de croire en ses valeurs et sa mission. \u00ab Plastifam \u00bb est \u00e9galement utilis\u00e9 pour rapprocher la marque de sa client\u00e8le et mettre en valeur la r\u00e9elle volont\u00e9 de partenariat, alignant la perception ext\u00e9rieure aux valeurs internes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-871 size-full\" src=\"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid.webp\" alt=\"\" width=\"1239\" height=\"1781\" srcset=\"https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid.webp 1239w, https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid-640x920.webp 640w, https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid-768x1104.webp 768w, https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid-1069x1536.webp 1069w, https:\/\/rubixmarketing.ca\/wp-content\/uploads\/2023\/06\/Plastifab_Grid-320x460.webp 320w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/>\n<p>&nbsp;<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<h3>Dans les deux premiers mois suivant la cr\u00e9ation et la mise en place de notre strat\u00e9gie de contenu, nous avons g\u00e9n\u00e9r\u00e9 des leads \u00e9quivalents \u00e0 <strong>10 x les revenus<\/strong> potentiels en fonction du budget marketing.<\/h3>\n<p>&nbsp;<\/p>\n<h2>L\u2019avis du client<\/h2>\n<p>\u00ab Avec l\u2019aide de Rubix Marketing, nous avons revigor\u00e9 une marque de pr\u00e8s de 50 ans en lui donnant un esprit de communaut\u00e9 ax\u00e9 sur notre personnel, nos fournisseurs et nos clients. Les valeurs de notre #Plastifam guident tout ce qu\u2019on fait, tous les jours, et ce message a favoris\u00e9 l\u2019engagement \u00e0 l\u2019\u00e9gard de notre marque autant \u00e0 l\u2019interne qu\u2019\u00e0 l\u2019externe. \u00bb<\/p>\n<p>\u2013 George Karidis, vice-pr\u00e9sident, ventes et d\u00e9veloppement des affaires<\/p>\n","protected":false},"excerpt":{"rendered":"Le d\u00e9fi Poss\u00e9dant pr\u00e8s de 50 ans d\u2019exp\u00e9rience, cette entreprise d\u2019extrusion de plastiques cherchait \u00e0 accro\u00eetre ses ventes et g\u00e9n\u00e9rer plus de leads B2B. Profitant d\u2019une r\u00e9putation enviable dans le secteur, la marque devait cependant r\u00e9tablir son r\u00f4le de partenaire plastique \u00e0 l\u2019\u00e8re moderne afin d\u2019attirer une nouvelle client\u00e8le. Et, pour y arriver, il lui [&hellip;]","protected":false},"featured_media":1691,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-892","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9n\u00e9rer des leads B2B gr\u00e2ce \u00e0 une histoire de marque astucieusement racont\u00e9e | Rubix Marketing<\/title>\n<meta name=\"description\" content=\"Une entreprise poss\u00e9dant pr\u00e8s de 50 ans d\u2019exp\u00e9rience en extrusion de plastiques cherchait \u00e0 accro\u00eetre ses ventes et g\u00e9n\u00e9rer plus de leads B2B. Profitant d\u2019une r\u00e9putation enviable dans le secteur, la marque devait cependant r\u00e9tablir son r\u00f4le de partenaire plastique \u00e0 l\u2019\u00e8re moderne afin d\u2019attirer une nouvelle client\u00e8le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rubixmarketing.ca\/fr\/etudes-de-cas\/une-approche-strategique-rassembleuse-pour-generer-des-leads-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9rer des leads B2B gr\u00e2ce \u00e0 une histoire de marque astucieusement racont\u00e9e | Rubix Marketing\" \/>\n<meta property=\"og:description\" content=\"Une entreprise poss\u00e9dant pr\u00e8s de 50 ans d\u2019exp\u00e9rience en extrusion de plastiques cherchait \u00e0 accro\u00eetre ses ventes et g\u00e9n\u00e9rer plus de leads B2B. 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